Facilities management and consulting ﬁrm TPG challenged students at USW Exchange’s Business Clinic to assess its brand and test its suitability for the marketplace.
The trainee analysts (business students) who volunteered to work on the TPG project oﬀered a creative thinking approach, supported by robust research. Their ﬁndings considered TPG customers’ and employees’ perceptions of the brand; competitors’ marketing techniques and brand personalities, and TPG’s vision of its position within the marketplace. The thorough analysis provided TPG with a 360-degree insight into how the company maximise its brand.
TPG Managing Director Andy Harvie said:
“Excellent research work has been done by the students – their brand analysis is impressive. USW Exchange is a fantastic facility for businesses to interact with quality students at the University.”